You know the adage: A picture’s worth a thousand words. With e-commerce, your clients have a nanosecond to size up your company from the visuals you provide either on your website or in here-to-stay swell of social media. What words are your clients hearing from your company’s images.
Relevant, intelligent, edgy, relaxed, refined, reputable, fresh, powerful, cool, unified, contemporary…
Brand as a word has evolved from the days of Gloria Vanderbilt to a corporate necessity defining the way companies position themselves in the marketplace. Today, leaders in industry are choosing to invest in commercial brand photography to succinctly represent their unique brand with images that tell their story instantly and honestly. With powerful commercial photography comes a clear message for your website, business collateral and social media presence.
Doing commercial photojournalism gives me the wonderful opportunity to make impactful impressions for my clients. In the corporate realm, I get to be an interpreter and storyteller with my camera. I interpret companies brand and take images that represent them for their business marketing needs. I read people. And people make the company. That’s why innovative companies like Talent Revolution and Nextvoice247 hired me to hop up their marketing with relevant images.
Brand Cohesion in the words of Chicago visionary Gilbert Melott, founder of Nextvoice247.
fleurdeleigh: photographs are words captured from VoiceBox | Nextvoice247 on Vimeo.
Being a photographer gives me the pleasure of getting to know the people I work with, genuinely. Commercial photography is getting a whole lot cooler. Working with the cool folks at Nextvoice247 & Talent Revolution rocked and was a great reminded why I LOVE my job.
Click [here] for more images from the Nextvoice247’s photo shoot.
Leigh Caraccioli
2 Comments
Liegh- I couldn’t agree more with Gilbert that you have such a talent for capturing the client’s brand with the utmost personality, professionalism, and authenticity. Thanks for your work with Nextvoice247 and I look forward to seeing more of the amazing moments you manage to capture in time.
Leigh – you continue to impress with all of your work – but your work with people (businesses, individuals, families and charities) is what sets you apart. An odd choice of words actually since you are all about integration!!! Keep up the great work. With great admiration.
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